‘The More You Ignore Me’ at Cannes 2018

Written by JO BRAND and Directed by KEITH ENGLISH, THE MORE YOU IGNORE MEis a warm, comedy drama focusing on the life of an unconventional family in 1980s rural England.  Gina is a young mother, whose efforts to be a loving mother and wife are undermined by her declining mental health.  Things deteriorate when she develops an obsession with the local weatherman, which leads to an admission to the nearby psychiatric hospital.  Over the years, as she grows up, her daughter Alice struggles to relate to her heavily medicated mum, and causes chaos when she comes up with a plan to reconnect with her, which divides the family forever and leads to a moving climax. Set to the songs of The Smiths, THE MORE YOU IGNORE ME provides a sometimes stark, yet comical insight into life within this quirky household, whilst addressing mental health issues and their impact on the family.

Stars SHERIDAN SMITH, MARK ADDY, ELLA HUNT, SALLY PHILLIPS, SHEILA HANCOCK, JO BRAND herself, CLIVE MANTLE, TOM DAVIS, TONY WAYand RICKY TOMLINSON.

The film is currently at Cannes Market represented by GENESIUS PICTURESand THE LITTLE FILM COMPANY.

Ask for a screening at Apt. C42, Relais de la Reine, 42/43 La Croisette, Cannes – T. 44 7710 305 326